Encuentros: Paula Raez (Part 2)

The sustainable transformation of music festivals is no longer just about good intentions. In this conversation, Paula Raez explores how both public and private funding criteria are shifting to support more responsible cultural practices. Increasingly, institutional grants and corporate sponsorships are tied to concrete commitments in environmental, social, and governance areas. 

With the rollout of new European directives and national legislation —including Spain’s waste management and gender equality laws— festivals now face both the challenge and the opportunity of adapting to a rapidly changing regulatory landscape. Sustainability must be embedded from the earliest stages of event planning. It’s no longer just an ethical matter — it's a strategic necessity. Projects that fail to embrace these principles risk being excluded from future funding opportunities. 

This episode offers a roadmap to understanding how sustainability is becoming a key criterion in the new cultural ecosystem. A vital reflection for promoters, managers, and cultural agents who want to ensure the long-term viability of their projects in an environment where responsibility, innovation, and funding are increasingly interconnected.