Encuentros: Dani López (Parte 3)

In this third Encounters episode, Dani López, partner and Commercial Director at Mondo Sonoro, shares an optimistic perspective on the future of music journalism — as long as media outlets are willing to adapt, diversify and embrace change. While digitalisation and AI pose new challenges, they also open doors for innovation and expansion. 
López makes a case for the continued relevance of print, especially when combined with other formats like video, podcasts, urban marketing, and live events. Magazines like Mondo Sonoro and Ruta 66 are still going strong, while others — such as Spin and Rockdelux — are making their return to physical publishing after years of absence. 
He also highlights a growing trend among young people: the search for offline reading spaces where mobile phones are not allowed, reflecting a desire to disconnect and experience content differently. López sees this as a potential turning point — proof that music media can still thrive by staying creative, flexible and closely connected to their audiences.