Daniel has more than 38 years of experience in the world of communication, having started while still at university, combining his studies with his first part-time job as a final art designer and creative copywriter.
After working as a creative and creative director at different agencies such as Dimensión (Donostia) and Ogilvy (Barcelona), he decided to found his own agency in 1995, Ros, where creativity would be present even in the finance department, and where people—employees, clients, and collaborators—would always come first.
He holds a degree in Social Sciences and Information, specializing in Advertising from the University of the Basque Country, and completed the Advanced Communication Course at the Ogilvy & Mather Worldwide Institute, the Master in Business Management at the Sarriko Faculty (UPV/EHU), and the Master in Digital Marketing at ICEMD, Instituto de Economía Digital de ESIC.
Since 2004, he has also been a professor in various marketing master’s programs, such as Sarriko and the Master’s in Advanced Marketing (MUMA) at Deusto Business School. He combines this activity with being a speaker at conferences and forums related to communication.
