The Power of Music Videos: Fandom and Culture Unfolding

PARTICIPATING SPEAKERS

Chiara Hellquist

Miki Torán

Alberto Muerza

Music videos offer another creative avenue beyond audio, helping artists more deeply connect with fans and turn discovery into fandom. According to Vevo UK data, over two thirds of people watch all available music videos when discovering a new artist, and three quarters feel music videos best showcase a musician’s creative vision. With an increasing amount of music being released daily, videos are crucial for artists to stand out. On this panel, you’ll hear from experts at labels, production, and streaming companies about how they use music videos as a timeless and impactful asset in artists’ visual catalogues.