Ana Gómez de Castro holds a PhD in Advertising and Public Relations and a degree in Audiovisual Communication, with a career that brings together strategy, communication and culture as drivers of transformation. She is currently a Strategic Communication and Public Relations Consultant. She previously served as Director of PR, Social Impact and Education at Live Nation Spain, where she led corporate and institutional relations, impact projects linked to live music, and all education-related initiatives.
A specialist in strategic PR, she has designed and implemented communication and marketing plans for major tours by artists such as Fito & Fitipaldis, Malú, Metallica, Arcade Fire and Bon Iver. She has worked to improve accessibility at live music events and created Respect Nation, a programme that addresses audience safety through different areas, including anti-harassment protocols, accessibility plans, mental health awareness and other initiatives.
She is a natural connector across cultural ecosystems, bringing together industry, academia, public institutions, brands and the third sector to create high-impact synergies. Her ability to bring together disciplines ranging from music and entertainment to education and social justice enables her to develop cross-cutting projects with a strategic vision and measurable results.
Alongside her professional career, she has developed a strong academic profile. She is an Associate Professor at Universidad Rey Juan Carlos. She has participated in numerous national and international conferences and has published research focusing on education, social impact, marketing, the music industry and gender studies.
Her profile combines critical thinking, executive leadership and a clear commitment to promoting purposeful entertainment capable of generating cultural, reputational and social value.
