Álvaro Alfonso

Álvaro Alfonso is a professional with over 10 years of experience in the sports, media, and technology industries. He currently serves as Head of National Media Business at LALIGA, leading the strategy and management of the audiovisual business at the national level.

Throughout his career, he has held senior positions in content and audiovisual rights management, digital marketing, and technology, developing a comprehensive understanding of how sports, media, and innovation converge to create value and connect with audiences.

At LALIGA, he drives projects that strengthen the connection between Competition, Clubs, and fans, ensuring the organization remains a benchmark in media asset management and adapts effectively to new forms of content consumption.