Creative partnerships: unique experiences between music and sport

PARTICIPATING SPEAKERS

Antonio Casado

Sergio Mendez

Álvaro Alfonso

Jose Antonio Fernández Serrano

Sports and music share a common force: they move emotions and build community. From stadiums to digital platforms, music turns competition into a spectacle, connecting artists, competitions, and audiences.
This panel explores how innovative partnerships are built between record labels, leagues, and streaming platforms, showcasing successful cases that expand cultural and commercial value. A space to discover how music and sports meet to create moments that leave a lasting impact.

PARTNERS COLLABORATORS