With over 20 years working around music, 13 of them inside the recording industry, Alejandro has built his career across marketing, A&R, digital, and commercial strategy. He recently joined HYBE, where he will be leading its Latin label TRU, in charge of Santos Bravos. Right before that, he was General Manager of Warner Music Mexico, where he led the team developing and growing artists such as Belinda, LAGOS, Molotov, Piso 21, Yng Lvcas and Ximena Sariñana, while also overseeing the expansion of international repertoire in the market, including acts like Bruno Mars, Dua Lipa, Danny Ocean and Myke Towers.
Alejandro holds degrees in Music and Audio Production and Political Science from Universidad de los Andes, as well as an MBA from Tec de Monterrey and Arizona State University.
