AI without the hype: how the industry is actually integrating artificial intelligence

PARTICIPATING SPEAKERS

Santiago Sanmiguel

Valentina Rico

Santiago Uribe

Simón Hernández

Artificial intelligence is no longer a promise—it is transforming music in real time. From creation to distribution, including rights management and audience development, every link in the industry is finding its own way to adapt.
This panel brings together different perspectives—artist, producer, company, and legal—to ground the conversation in what is actually happening today: how AI is impacting creative processes, what decisions teams are making, what risks exist, and how these tools are being integrated without losing identity or value.
An honest, no-hype space focused on real experiences and practical insights for navigating this new moment in the industry.

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