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    LEGADO: Flow latino de exportación: De América Latina pa’l mundo!

    Creation and musical performance

    Music industry services

    Descubre que te puede aportar la ponencia: América Latina es urbana y global. Las generaciones más jóvenes de artistas han posicionado sus respectivos países como máximos exportadores de talento internacional. Nicki Nicole, Blessd, Young Miko… Pero, ¿cuáles son las claves para exportar la marca país, ocupar los puestos más altos de las listas de éxitos y colgar el cartel de “sold out”? Conversamos con los agentes clave de estas escenas geolocalizadas sobre las redes colaborativas del presente, rastreando los agentes clave y los fenómenos digitales que han amplificado a los artistas más relevantes de hoy, y las calves de dos de los fenómenos for export por excelencia. AQUI LA PONENCIA COMPLETA

    Presentation

    Navigating the Future: The Importance of Territories in Music

    Music industry services

    In an interconnected world where distances have been reduced to the scroll, we analyze the new directions for publishing in light of what the new technological and consumption phenomena of the music industry represent, in the midst of a dispute for the global expansion of music the need to keep local markets strengthened. This scenario becomes a key point to imagine new market strategies, under this reading, how to present new music to listeners, overcoming the boom of releases? What other scenarios, physical and digital, to reinvent to better connect with audiences? How to capitalize on the loyalty of listeners?

    Presentation

    Exporting and discovery of Spanish Music

    Music industry services

    Music sharing is part of the daily work of publishers around the world. In this way, music travels and allows artists to find new audiences outside their home country. There are structured workflows to ensure this export, such as Global Curation Groups, which focus on music genres on a global level. In Spain, given our strong connection to Latin music, this also translates into genre committees where Latin and Spanish editors share the most relevant releases of each week with export potential, as well as the trends occurring in their local markets.

    Presentation

    Successful Export Strategies: South Korea + UK

    Music industry services

    Representatives from the music industry in the UK and South Korea will share their experiences and successful strategies in exporting music as a national strategy. Both countries have managed to position themselves as global leaders in promoting their artists and musical genres, transforming their local markets into international phenomena. The strategic alliances and technological innovations that have driven their success will provide us with valuable insights into how other countries can follow in their footsteps to promote their music on the global stage

    Presentation

    Developing Your Music in Other Territories: New Paths to Internationalization.

    Music industry services

    Join us as we explore different strategies for the internationalization of independent music projects, and as we do so, we will also exchange good practices. Music and artists are currently developed with the support of modular services that can be executed by their own offices, by external suppliers or even whereby negotiations with labels involving specific tasks as they are currently operating as partners of artists. How can you take advantage of all this in designing your own strategy? What are these indispensable services? “What matters is the management process, the team doing the work, and a comprehensive strategy that includes research on the objective markets, that is why industry reports such as Music Report Mexico 2022 and professional events like BIME are indispensable”, Ana Rodríguez, President of IMMF.

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