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    Encounters

    Encuentros: Paula Raez (Part 3)

    Live music

    Sustainability in festivals can no longer be reduced to aesthetics or good intentions. In this conversation, Paula Raez —an expert in cultural-sector sustainability— challenges symbolic gestures and advocates for a technical, professional, and structural approach to meaningful change. Sustainability, she argues, cannot be improvised: it must be designed with precision, managed with expertise, and evaluated with integrity.  Far from being an optional extra, implementing sustainable practices requires specialized teams, real impact measurement, and a deep transformation of production models. As European regulations tighten around practices like greenwashing, pinkwashing, and impactwashing, cultural events are being called upon to show real accountability — backing their commitments with data, methodology, and tangible outcomes.  Moving toward truly sustainable festivals demands a shift in mindset — one that goes beyond surface-level solutions and embraces ongoing, thoughtful improvement. This episode offers a clear and grounded perspective on how sustainability can become a transformative tool, capable of driving positive impact without compromising creativity or feasibility. 

    Encounters

    Encuentros: Paula Raez (Part 2)

    Live music

    The sustainable transformation of music festivals is no longer just about good intentions. In this conversation, Paula Raez explores how both public and private funding criteria are shifting to support more responsible cultural practices. Increasingly, institutional grants and corporate sponsorships are tied to concrete commitments in environmental, social, and governance areas.  With the rollout of new European directives and national legislation —including Spain’s waste management and gender equality laws— festivals now face both the challenge and the opportunity of adapting to a rapidly changing regulatory landscape. Sustainability must be embedded from the earliest stages of event planning. It’s no longer just an ethical matter — it's a strategic necessity. Projects that fail to embrace these principles risk being excluded from future funding opportunities.  This episode offers a roadmap to understanding how sustainability is becoming a key criterion in the new cultural ecosystem. A vital reflection for promoters, managers, and cultural agents who want to ensure the long-term viability of their projects in an environment where responsibility, innovation, and funding are increasingly interconnected. 

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    Proyecto 1035-685413/161/2021-02 financiado por:

    Next Generation EU INAEM - Instituto Nacional de las Artes Escénicas y de la Música Plan de Recuperación, Transformación y Resiliencia

    Proyecto 1035-685413/161/2021-02 financiado por:

    Ministerio de Cultura

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