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    Presentation

    Your future ticket buyer; a deep dive into festival audience trends and habits for 2024

    Live music

    ¿Qué hemos aprendido de la temporada de festivales de este año, desde las tendencias del público hasta los hábitos de compra y los consejos más importantes para captar al público de los festivales de 2024? La cofundadora y directora ejecutiva de Full Fat, una de las principales agencias de relaciones públicas y comunicación, Ella McWilliam, analiza las tendencias de la temporada de festivales de este año, a veces turbulenta, profundizando en los hábitos de compra del público, las tendencias de los medios de comunicación, incluido el crecimiento de TikTok, junto con predicciones y estrategias para ayudarle a navegar por la temporada de festivales del próximo año y sus planes de comunicación.

    Presentation

    Fast and Furious: The Ticketing Challenge

    Live music

    Los más grandes vendedores de tiquetes de música en vivo en español de Estados Unidos, Colombia, Chile y España se sentarán, por primera vez, para hablar de cómo ha cambiado el consumo y la demanda desde la post pandemia, el volumen que se maneja, los precios y lo que ha dejado de funcionar en sus mercados. Y cómo ven la música y los artistas, consagrados o en camino al éxito, en la actualidad y dentro del gran entramado de la industria del entretenimiento.

    Presentation

    Ticketingaren ekosistema berriak

    Live music

    We address the new consumer trends that have emerged in the post-pandemic world. How has the ticket buying process changed? What aspects are most valued by the public when it comes to attending an event? The unstoppable advance of the secondary market proves that a new cycle of ticket buying and selling exists in the days before a major event. How exactly can we help build a fan-to-fan marketplace ecosystem that is secure and transparent?

    Presentation

    Sold-Out as the Holy Grail of the Live Industry.

    Live music

    Hanging up the “no tickets available” sign has been, and continues to be, the ultimate goal of anyone who organizes cultural events. Is it more difficult today than ever before? How can you convince people to attend live music events in times of Netflix and Fortnite? Which traditional tools still work, which ones don’t, and what new ones should we take into account when it comes to attracting audiences to venues and festivals? In this panel, we put these questions on the table and try to answer them—or at least try to shed some light on them.

    Presentation

    Sold out! Beyond ticket sales.

    Live music

    In recent years, apart from being the ticket sale provider, ticket companies have become an ally of the promoters during the pre-event, the event itself, and the post-event. After two turbulent years in the sector, new situations to take into account have started to appear: massive cancellations, artist cancellations, and changes in dates and venues. This creates a scenario in which ticket companies have become key players in the survival of many promoters. As a result of the increasing number of secondary market platforms, which work in a less than transparent way, companies have been forced to design new protocols for such situations.

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