WHAT ACTUALLY WORKS: From the Pitch to a Partnership That Works

PARTICIPATING SPEAKERS

Fabiana Seara

Claire Imoucha

Iñigo Zubero

Montse Jimenez Cardona

Alberto Rodríguez

What happens from the moment a music proposal lands on a brand’s desk to the point when it becomes a real partnership? We explore the entire decision-making process: what makes a project stand out, what brands look for before committing, and which factors ultimately tip the balance.
 
Drawing on real cases, we’ll also look at what happens after the “yes”: how the partnership is built, what resources it requires, how objectives are defined, which KPIs really matter, and how impact is measured. A conversation about decisions, execution and results to understand what makes a partnership between music and brands truly work — and what those who have already been through the process would do differently.

PARTNERS COLLABORATORS