Tu Boleta: data and consumption forecasting for new tours

Digital signals are now a guiding light for decision-making in the live music world—from streams on Spotify and views on YouTube to trends on TikTok. These metrics make it possible to predict demand, identify emerging markets, and design tour routes with greater precision.
Together with those making these decisions, we explore how the industry has shifted from intuition and past experience to predictive models based on data, transforming the relationship between artists, audiences, and territories.

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