STURDY presents: from the idea to the collective imagery

PARTICIPATING SPEAKERS

Adrian Martinez

Adrián Martínez, creative director and co-founder of STURDY, leads the creation of visual narratives and shows for artists such as Peso Pluma, Rauw Alejandro, Quevedo, and Eladio Carrión. From conception to execution, we explore how creative direction transforms ideas into memorable experiences and how a collective imagery is built that connects artists and audiences.