Brand and artist: how great collaborations are built

PARTICIPATING SPEAKERS

Ana Bella García

Jorge Luna

David Pejenaute Pérez

A conversation between leading brands about the lessons learned and challenges of collaborating with musical artists. Through real case studies, we will explore how an effective partnership is born, what criteria are considered when selecting an artist, and how to balance commercial ambition with creative authenticity. A session to understand how brands use music to connect with audiences in a meaningful and lasting way.