ÍCONOS: A conversation with Juanes

PARTICIPATING SPEAKERS

Juanes

There are careers that are measured by awards, and there are careers that are measured by miles. Juanes has spent more than two decades touring the world and opening markets that had never before hosted an artist singing in Spanish. By his side is Rob Markus, his agent at WME for over twenty years—an English-speaking pioneer in touring major Latin icons, and the quiet architect of the path that took Juanes from small theaters to stadiums.

This is a conversation about a life that continues to be built from the stage. About the discipline of performing, decade after decade. About markets opening for the first time, theaters filling up again, and stadiums continuing to surprise. About the shared craft between artist and agent, stage and road, creative decisions and market strategy.