Understanding Our Audiences: Do We Know Them Better Than the Algorithms?

PARTICIPATING SPEAKERS

Manel González-Piñero

Yassy Elkak

Andreas Rutjens Oliva

In a landscape increasingly shaped by platforms, data and recommendation systems, understanding audiences means looking far beyond streams, reach or follower counts. This conversation explores how to build longer-lasting relationships with audiences, what creates a sense of community among fans, and which indicators can help us understand engagement, connection and impact. It will also examine how much we should rely on algorithms to connect with our audiences, and how we can develop models that listen to, involve and empower them more directly.

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