Digital Strategies Without Losing Your Mind: How to Make Decisions When the Rules Keep Changing

The music industry is constantly surrounded by new platforms, formats, algorithms and trends promising to change the way we reach audiences. But how can we tell a real opportunity from all the noise? Drawing on his experience leading digital strategy at PRISA Media and LOS40, Sergio Figueiras offers a masterclass on how to understand shifts in consumption habits, interpret audience signals and turn them into informed decisions. A session about moving beyond chasing every new trend and starting to build digital strategies with clear thinking, clear goals and a long-term vision.

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