Banger Makers: The Code of Contemporary Reggaeton with Justin Quiles and Yassir

PARTICIPATING SPEAKERS

Aïda Camprubí

Yassir

Justin Quiles

Who is behind the hits that set the club off at 4 a.m.? From the raw energy of Rosalía’s “SAOKO” to the dark perreo of Karol G’s “GATÚBELA”, and the bangers behind Quevedo’s “Al Golpito” or Omar Montes’ “Goteras”, Justin Quiles and Yassir have left their mark. The Puerto Rican songwriter’s experience and the Moroccan producer’s fresh perspective are helping shape today’s Latin music landscape, where 2010s nostalgia can turn a dancefloor into a Puerto Rican caserío. We break down the anatomy of a hit: their role as creative architects for some of Latin music’s biggest stars, the evolution of songwriting in the TikTok era, and the place of songwriters in today’s music industry.