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Diálogos: AJ Ramos

Komunikatu

In this episode of Diálogos, AJ Ramos, Head of Artist Partnerships at Google and YouTube, shares with Rolo Alarcón his reflections on BIME Bogotá. Through five key takeaways, he talks about the importance of human connection, the excitement of meeting peers from across Ibero-America, and the impact of inspiring the next generation of music professionals. AJ delivers a powerful message: real success comes from authenticity. Knowing your purpose, investing in your mental health, and understanding the business are essential to building a sustainable career. He also reminds us that not every path leads to massive stardom — and that’s okay. With a strong community and genuine creativity, you can still live from your art. This conversation is a reminder that music is not just about talent or visibility, but also about purpose, connection, and self-awareness. In a fast-changing industry, voices like AJ Ramos’ encourage us to imagine new ways of succeeding — grounded in community and fueled by shared values

Presentation

The rhythm that builds a brand: ballantine's & music, a natural connection.

Komunikatu

Music plays a crucial role and can aid in creating a brand's identity. Ballantine's is a prime example. Both globally and in Spain, Ballantine's has a strong association with music. Ballantine's has earned its position in this space by creating several important platforms along the way: Collaborations with artists, Boiler Room TRUE MUSIC, Ballantine's Stay True Records (from La Peligrosa), and presence at hundreds of events & festivals, along with limited editions featuring iconic artists known worldwide. All these initiatives have allowed the brand to establish a clear positioning in the music world and become the top FMCG brand in social media interactions

Presentation

From Fandom to Superfandom: Innovation and Communities in Global Entertainment

Komunikatu

Jameson Thomas, the creative mind and strategist behind groundbreaking projects like Coachella Innovation and collaborations with top artists such as Grimes and Doja Cat, shares his experience at the forefront of global entertainment. From integrating advanced technology into festivals to creating Nigeria’s first-ever manga and hosting virtual festivals in Minecraft, this talk unveils the key strategies and concepts that are transforming fan engagement, elevating them to the status of superfans. Discover how IP development and worldbuilding are redefining the relationship between artists and their audiences in an increasingly immersive and connected world.

Presentation

Almost a movie

Komunikatu

In the 1990s, before the social media boom, there was a way for artists to “go viral”: appear in a TV commercial. With the passage of time, the transformation of media and media consumption, coupled with an unbridled pace and access to information, artists have new formats to reach a milestone of exposure in their career. From Seattle broadcaster KEXP's Live on KEXP electric sessions, to npr's Tiny Desk, to in-house documentaries, every artist can now tell their story.

Presentation

New trends in music marketing

Komunikatu

How to make your song a "Hit"? What strategy should be followed? The music industry has undergone constant changes throughout history. Beyond radio, record labels and artists have had to adapt to new promotion and marketing strategies, especially on TikTok. This platform has changed the path of the music industry.

Presentation

How to create loud and impactful campaigns in the new digital era. From C. Tangana to Feid and Carolina Durante

Komunikatu

Está Pasando es la agencia creativa de Borja Prieto y Natalia Flores, mentes inquietas criadas en la industria discográfica en sellos como Universal, Virgin o EMI donde trabajaron en campañas para Eminem, Black Eyed Peas, Enrique Iglesias, Paulina Rubio o Lori Meyers. Hace 10 años lanzaron la agencia de marketing digital Está Pasando donde han hecho campañas sonadas para Prime Video, Netflix, Spotify, Adidas, TOUS, YouTube, PUMA… y para artistas como C.Tangana, Nathy Peluso, Feid, Sen Senra, Lola Índigo o Carolina Durante. Son los recientes ganadores del premios GOAT en los TikTokAwards y lograron un bronce en el Festival Club de Creativos por la campaña de Estrecho/Alvarado para C.Tangana,

Presentation

Brand-Artist Collaboration: best practices and case studies

Komunikatu

In this round table, we bring together industry leaders who have played a key role in the success of collaborations between brands and artists. From Mahou San Miguel's experience in creating authentic and culturally relevant activations to the innovative strategies of Gallery and Kigo in managing talents like C. Tangana, this session offers deep insights into how brands can leverage music to connect meaningfully with their audiences.

Presentation

Social media as a canvas

Komunikatu

Artists and the industry need to move away from treating their social media as an advertising board. Elijah speaks about viewing social media as an extension of the art form: mp3, mp4, jpg, ,social. Seeing .social as a canvas, a format will open up new ways of thinking about building and communicating with audiences.

Presentation

Limitless creativity: Branding strategies in music

Komunikatu

In a world where music and brands are increasingly intertwined, creativity becomes the driving force that defines the success of these collaborations. In this session, Toni Segarra, one of the big names in advertising, and Little Spain, the influential creative collective behind some of the most innovative projects at the intersection of music, art, and culture, come together to share their unique perspectives.

Presentation

Notes that resonate in contemporary marketing

Komunikatu

Music, with its universal power to evoke emotions and build connections, has become an essential element in the world of marketing and branding. At the heart of this strategic harmony lies a profound interplay between musical creativity and brand identity. From innovative collaborations to immersive experiences, we will explore how music becomes the common thread that unites brands with their audiences in unforgettable ways.