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  • Video (344)

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  • Business (157)
  • Music industry (123)
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  • 344

    Presentation

    In the mind of the music supervisor

    Recorded music

    A dissection of the mind of a music supervisor, in which artists, labels and publishers can closely understand what and how they are thinking. Spectators are offered an inside look into what music supervisors seek, including the most up-to-date sonic and lyrical trends.

    Presentation

    The rhythm that builds a brand: ballantine's & music, a natural connection.

    Komunikatu

    Music plays a crucial role and can aid in creating a brand's identity. Ballantine's is a prime example. Both globally and in Spain, Ballantine's has a strong association with music. Ballantine's has earned its position in this space by creating several important platforms along the way: Collaborations with artists, Boiler Room TRUE MUSIC, Ballantine's Stay True Records (from La Peligrosa), and presence at hundreds of events & festivals, along with limited editions featuring iconic artists known worldwide. All these initiatives have allowed the brand to establish a clear positioning in the music world and become the top FMCG brand in social media interactions

    Presentation

    From Fandom to Superfandom: Innovation and Communities in Global Entertainment

    Komunikatu

    Jameson Thomas, the creative mind and strategist behind groundbreaking projects like Coachella Innovation and collaborations with top artists such as Grimes and Doja Cat, shares his experience at the forefront of global entertainment. From integrating advanced technology into festivals to creating Nigeria’s first-ever manga and hosting virtual festivals in Minecraft, this talk unveils the key strategies and concepts that are transforming fan engagement, elevating them to the status of superfans. Discover how IP development and worldbuilding are redefining the relationship between artists and their audiences in an increasingly immersive and connected world.

    Presentation

    The Artist Journey Through the Lens of Data

    This will be a live demo presentation where we present various data points and insights to explain the career journeys of certain select artists. Some areas we’ll cover include top metrics, key audience demographics, platform and DSP statistics, live data, playlists, and comparisons with other similar artists.

    Presentation

    Flamenco today: icons, new generations, and the renewal of codes

    Creation and musical performance

    We are witnessing a golden age of flamenco and the renewal of its own codes. We are spectators of a two-way dialogue between the great figures of the past and a wave of new artists who reinterpret the language of flamenco. By weaving a bridge between novelty, trends, and sound roots, artists like Ángles Toledano are bringing traditional flamenco to new audiences. But what challenges does flamenco face in its own renewal? How do we establish a balance between tradition and contemporary values such as equity and multiculturalism?

    Presentation

    Connecting with the youngest ones: children's music in the streaming era.

    Live music

    Children have very different music consumption habits compared to adults, which means that the business model for children's music operates under its own rules. With new technological applications, social media, and streaming and video platforms, children discover new ways to enjoy music every day. But are professionals also exploring the current and future opportunities in this growing market niche?

    Presentation

    Building a music career: a nice (and not simple at all) path to follow

    Creation and musical performance

    Becoming a recognized artist is not an easy path. In this panel hosted by the AIE Artists' Society, young Córdoba singer María José Llergo and seasoned guitarist Pablo Benegas, founding member of La Oreja de Van Gogh, will share their experiences and journeys. They will reveal the steps they have taken to get where they are and the challenges they have had to overcome, as well as offer valuable advice for future generations of artists. José Manuel Sebastián, director of the program 'Que parezca un accidente' on Radio3, will moderate this engaging discussion.

    Presentation

    Navigating the Future: The Importance of Territories in Music

    Music industry services

    In an interconnected world where distances have been reduced to the scroll, we analyze the new directions for publishing in light of what the new technological and consumption phenomena of the music industry represent, in the midst of a dispute for the global expansion of music the need to keep local markets strengthened. This scenario becomes a key point to imagine new market strategies, under this reading, how to present new music to listeners, overcoming the boom of releases? What other scenarios, physical and digital, to reinvent to better connect with audiences? How to capitalize on the loyalty of listeners?

    Presentation

    Music as a tool for social transformation

    Creation and musical performance

    In a moment when cultural rights are at the center of institutional and political debate, we examine the path that music has carved in various fields and territories, significantly contributing to the social transformation of countries and communities that have driven political and social changes linked to music. This is an essential journey to ensure equitable access to culture, participation in cultural life, and the protection of cultural identities.

    Presentation

    Public-Private collaboration for a strong Music Industry

    Music industry services

    The dialogue between the public and private sectors is essential for the growth and professionalization of the cultural sector and the strengthening of the companies forming the sector. But what are the challenges facing the business fabric of the music industry? We will outline possible paths toward ad hoc public policies (cultural, economic and labour policies), a legal framework that adapts to the changing sector, and a legislation to protect the interests of the various parties in order to foster a cohesive and strong industry.

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    Proyecto 1035-685413/161/2021-02 financiado por:

    Next Generation EU INAEM - Instituto Nacional de las Artes Escénicas y de la Música Plan de Recuperación, Transformación y Resiliencia

    Proyecto 1035-685413/161/2021-02 financiado por:

    Ministerio de Cultura

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