Global President of HYBE Label Services at HYBE
Juan S. Arenas is President of HYBE Global Label Services at HYBE, where he drives strategic growth and operational excellence across the region. He has played a key role in HYBE’s rapid expansion following its acquisition of Exile Music, overseeing the integration and growth that established HYBE Latin America. Under his leadership, the company has expanded its presence across Mexico, the U.S. and Latin America, positioning HYBE as a dynamic force in the region’s evolving music industry. In recognition of his impact on the music business, Juan was named a Billboard 40 Under 40 honoree.
As Executive Producer of Pase a la Fama, Juan oversaw an unprecedented Spanish-language music competition developed in partnership with NBC Telemundo. The groundbreaking series is dedicated to discovering and launching the next major Regional Mexican band, seamlessly combining emerging talent with top-tier production values. Juan played a pivotal role as lead negotiator in securing the landmark deal that brought the ambitious project to fruition.
In addition, Juan co-leads HYBE Latin America’s innovative boyband initiative, which combines K-pop’s rigorous training methodology with Latin cultural influences to create the next global Latin pop sensation. Featured by Billboard, the project includes a reality series and the formation of a male pop group targeting audiences across Latin America and around the world. This initiative exemplifies HYBE’s forward-thinking approach to artist development and regional market expansion.
Before joining HYBE, Juan served as Chief Financial Officer at Exile Content, where he led financial strategy and drove growth through mergers and acquisitions as well as organic expansion. He was also a founding member of Boost Insurance, a venture-backed digital insurance platform, where he held leadership roles including Chief Growth Officer and Head of Operations, successfully scaling the company from seed stage to Series B funding.
Juan’s diverse professional background also includes venture capital experience at IA Capital Group, focusing on the fintech and insurtech sectors, as well as strategic leadership positions at Fusion Media Group, a Univision subsidiary. Originally from Bogotá, Colombia, Juan holds a degree in Economics from NYU’s Stern School of Business.
