In this panel, representatives from platforms/entities such as LOS40, Benidorm Fest and OT, and an artist, come together to discuss the pivotal role their platforms and formats play in artists’ careers. From the media explosion to the honing of talent, touring, artistic direction and outreach, we will analyze how these spaces serve as catapults to musical stardom. What do these platforms look for in new voices? How do artists leverage exposure to build sustainable careers?