Latin America: A Melting Pot

PARTE HARTZEN DUTEN HIZLARIAK

Rob Markus

Matthew Greer

Jordi Puig

Sat Bisla

Spanish is now the language of the world's fastest-growing music market. Latin America has posted 15 consecutive years of revenue growth. Mexico has entered the global top 10 music markets for the first time in history. Festivals across the region have become mandatory stops on every serious global touring calendar. Arena and stadium shows are breaking records that nobody thought possible a decade ago. This is not an emerging market. It has already emerged.

For years, Latin America was where global tours went to finish. Today it is a market no routing conversation can ignore. WME has seen this from both sides — representing the artists who built the market and the global acts who now need it. ATC Management, home to some of the most enduring catalogues in world music, brings the perspective of what London-based global management sees when it looks at the region now: not an emerging market, but a mandatory one. Vive Latino / OCESA is the infrastructure that made that shift real. Moderated by Sat Bisla of Musexpo, together they map what it actually means to operate in — and across — the most exciting music market on the planet.